Our curated collection of monthly marketing insights

Three very different models. Same retention reality: people rebook when they feel safe, in control of the money, and looked after.

Understanding why affiliate looks more “profitable” on paper, why influencer looks harder to measure, and how to get both working together so your growth becomes more predictable

LEGO treats unity like a mechanism: get people building together, give them a shared mission, and let participation do the selling.

Represent (New Cathedral Street), Carhartt (Oldham Street) and Black Sheep Store (Dale Street) all sit in prime “premium streetwear” territory, their reviews keep telling the same story: quality, delivery, and value are the levers that turn first-time shoppers into regulars.

You don’t have to be Patagonia. You just have to be the most truthful brand in your category. Start with one page, one ad, one email that’s more honest than anything your competitors are putting out this week.

John Lewis Trafford Centre benefits from immense brand goodwill, but real impact comes from experience delivery. By aligning performance-branding content pillars with operational improvements, the store can transform passive admiration into active advocacy. With the right focus on people, planning, and value storytelling

When you see the success of Turtle Bay (22k Reviews), Popeyes (17k Reviews), and MyLahore (16.9k Reviews) , the story behind thousands of reviews is surprisingly simple. Three recurring themes keep seats filled, drives foot traffic, and spark word-of-mouth: standout service, unforgettable hero menu moments, and an atmosphere guests want to relive and share. Staff & service: the review multiplier What guests actually say Turtle Bay – Oxford Rd: “We were served by Fran at Turtl

The real opportunity isn’t to crown a winner. It’s to understand why that gap exists and how to get SEO and PPC working together so your overall conversion engine becomes stronger and more predictable.

A well-done recap isn’t about showing off your numbers. It’s about saying:“We noticed you. We appreciate you. We’re glad you’re here.”

When you look at Mercure Manchester Piccadilly (15k), Britannia Hotel Manchester (5.5k) and The Midland (5.4k), you’re not just looking at three very different brands, you’re looking at thousands of Google reviews clustered around a few repeat themes

In the battle of “Website vs Social Media”, one statistic stands out: according to a recent study by Ruler Analytics the average conversion rate across social media traffic is just 1.5%, compared to 2.7 for website. Let’s unpack, what this means, why the gap exists, and how to act on it. The Numbers Social Media channel: 1.5% conversion rate . While not broken out explicitly in that study by “website traffic vs social” in every case, other data shows that “owned site traffic

Most brands assume their customer will always be the end user. During gifting season, your buyer is often not the user. Different needs. Different intent. Different objectives. Market to the gifter, win the giftee, and keep both.

We looked through public review/testimonial content for sentiment drivers and the pattern was weirdly consistent,

Turtle Bay Manchester delivers on atmosphere and cocktails, but struggles with consistency in food, service, and group experience. By focusing on performance-branding content pillars that bridge these gaps, the brand can transform mixed sentiment into loyalty, drive advocacy, and raise its review profile.

Meta studies show Instant Forms can deliver a 20% lower cost per lead (or higher) vs. website forms, your results could be even better, here’s the simple, quality-first way to use them.

When precision is standardised, consultation is consistent, and hospitality is felt, three things happen: reviews improve, rebooking rises, and price resistance drops. That’s how you move from “busy” to booked solid without burning the team out.

Aviva Studios’ in-venue experience is winning hearts, acoustics, staff, flexibility and value-for-money cues consistently delight audiences, while the off-venue narrative (costs and naming rights) remains the main drag on sentiment. With a performance-branding approach that shows, simplifies and sets expectations

Most innovation frameworks are either too abstract for real-world application or too tactical to inspire fresh thinking