Turtle Bay Manchester delivers on atmosphere and cocktails, but struggles with consistency in food, service, and group experience. By focusing on performance-branding content pillars that bridge these gaps, the brand can transform mixed sentiment into loyalty, drive advocacy, and raise its review profile.

Meta studies show Instant Forms can deliver a 20% lower cost per lead (or higher) vs. website forms, your results could be even better, here’s the simple, quality-first way to use them.

When precision is standardised, consultation is consistent, and hospitality is felt, three things happen: reviews improve, rebooking rises, and price resistance drops. That’s how you move from “busy” to booked solid without burning the team out.

Aviva Studios’ in-venue experience is winning hearts, acoustics, staff, flexibility and value-for-money cues consistently delight audiences, while the off-venue narrative (costs and naming rights) remains the main drag on sentiment. With a performance-branding approach that shows, simplifies and sets expectations

Most innovation frameworks are either too abstract for real-world application or too tactical to inspire fresh thinking

The Creative Solutions Canvas bridges this gap by blending SCAMPER, Design Thinking, and the Double Diamond into a structured process that helps teams uncover opportunities, redesign processes, and deliver business ready solutions.

85% of customers are more inclined to buy after attending a live marketing event. Event marketing works because it creates memorable, immersive experiences that deepen customer trust and drive action. The best campaigns lead with emotion, leverage data, and follow up relentlessly.

Did you know 76% of people who conduct a local search visit a physical place within 24 hours (Google) In 2025, the way people search for local businesses has evolved: voice search, AI-powered recommendations, and mobile-first browsing are now the norm.

Online sentiment analysis revealed a 6.5/10 negative score driven by cancelled events and digital friction, versus a 7.5/10 positive sentiment from memorable live experiences and innovation accolades.

Building marketing strategies with awards in mind is more than a vanity exercise, it’s a proven way to drive growth, innovation, and reputation. Whether you’re a startup or an established brand, making awards a strategic goal can set you apart and accelerate your path to success.

While Google dominates the search landscape, Bing’s unique algorithm and user base offer savvy marketers a golden opportunity, if you know how to play by its rules.

73% higher conversion rates are seen by companies using buyer personas compared to those without, transform personas from fluffy concepts into strategic assets.

AI is evolving the performance branding debate, sentiment analysis allows ambitious brands to outmaneuver bigger established competitors for increased ROI.

The PR Ideation Toolkit empowers you to tap into a goldmine of newsworthy content, all built around a strategic understanding of your...