When you see the success of Turtle Bay (22k Reviews), Popeyes (17k Reviews), and MyLahore (16.9k Reviews) , the story behind thousands of reviews is surprisingly simple. Three recurring themes keep seats filled, drives foot traffic, and spark word-of-mouth: standout service, unforgettable hero menu moments, and an atmosphere guests want to relive and share. Staff & service: the review multiplier What guests actually say Turtle Bay – Oxford Rd: “We were served by Fran at Turtl

The real opportunity isn’t to crown a winner. It’s to understand why that gap exists and how to get SEO and PPC working together so your overall conversion engine becomes stronger and more predictable.

A well-done recap isn’t about showing off your numbers. It’s about saying:“We noticed you. We appreciate you. We’re glad you’re here.”

You don’t have to be Patagonia. You just have to be the most truthful brand in your category. Start with one page, one ad, one email that’s more honest than anything your competitors are putting out this week.

When you look at Mercure Manchester Piccadilly (15k), Britannia Hotel Manchester (5.5k) and The Midland (5.4k), you’re not just looking at three very different brands, you’re looking at thousands of Google reviews clustered around a few repeat themes

In the battle of “Website vs Social Media”, one statistic stands out: according to a recent study by Ruler Analytics the average conversion rate across social media traffic is just 1.5%, compared to 2.7 for website. Let’s unpack, what this means, why the gap exists, and how to act on it. The Numbers Social Media channel: 1.5% conversion rate . While not broken out explicitly in that study by “website traffic vs social” in every case, other data shows that “owned site traffic

Most brands assume their customer will always be the end user. During gifting season, your buyer is often not the user. Different needs. Different intent. Different objectives. Market to the gifter, win the giftee, and keep both.

We looked through public review/testimonial content for sentiment drivers and the pattern was weirdly consistent,

Turtle Bay Manchester delivers on atmosphere and cocktails, but struggles with consistency in food, service, and group experience. By focusing on performance-branding content pillars that bridge these gaps, the brand can transform mixed sentiment into loyalty, drive advocacy, and raise its review profile.

Meta studies show Instant Forms can deliver a 20% lower cost per lead (or higher) vs. website forms, your results could be even better, here’s the simple, quality-first way to use them.

When precision is standardised, consultation is consistent, and hospitality is felt, three things happen: reviews improve, rebooking rises, and price resistance drops. That’s how you move from “busy” to booked solid without burning the team out.

Aviva Studios’ in-venue experience is winning hearts, acoustics, staff, flexibility and value-for-money cues consistently delight audiences, while the off-venue narrative (costs and naming rights) remains the main drag on sentiment. With a performance-branding approach that shows, simplifies and sets expectations

Most innovation frameworks are either too abstract for real-world application or too tactical to inspire fresh thinking

The Creative Solutions Canvas bridges this gap by blending SCAMPER, Design Thinking, and the Double Diamond into a structured process that helps teams uncover opportunities, redesign processes, and deliver business ready solutions.

85% of customers are more inclined to buy after attending a live marketing event. Event marketing works because it creates memorable, immersive experiences that deepen customer trust and drive action. The best campaigns lead with emotion, leverage data, and follow up relentlessly.

Did you know 76% of people who conduct a local search visit a physical place within 24 hours (Google) In 2025, the way people search for local businesses has evolved: voice search, AI-powered recommendations, and mobile-first browsing are now the norm.

Online sentiment analysis revealed a 6.5/10 negative score driven by cancelled events and digital friction, versus a 7.5/10 positive sentiment from memorable live experiences and innovation accolades.

Building marketing strategies with awards in mind is more than a vanity exercise, it’s a proven way to drive growth, innovation, and reputation. Whether you’re a startup or an established brand, making awards a strategic goal can set you apart and accelerate your path to success.

While Google dominates the search landscape, Bing’s unique algorithm and user base offer savvy marketers a golden opportunity, if you know how to play by its rules.