Question 1

What does a marketing mentor/consultant actually do for a business?

Accepted Answer

We help you clarify goals, build a practical marketing plan, prioritise the highest-impact actions, and upskill your team so you can execute with confidence. Expect audits, action plans, and hands-on guidance.

Question 2

How much should an growing business spend on marketing?

Accepted Answer

A common benchmark is 5–10% of revenue and 10–20% for growth phases or new launches. We’ll tailor a plan to your margin, sales cycle, and goals.

Question 3

How long does it take to see results?

Accepted Answer

Timelines vary by channel: PPC/paid social can show results in days or weeks; email & CRO often within 2–8 weeks; SEO/content & PR typically 3–6+ months to compound.

Question 4

SEO vs PPC, what’s better for a growing business?

Accepted Answer

PPC buys speed and testing; SEO builds compounding visibility and lower-cost leads over time. We recommend a hybrid: PPC for immediate demand + SEO/content for durable growth.

Question 5

Which marketing channels usually work best for growing businesses?

Accepted Answer

It depends on your audience and offer, but common high-ROI plays include local SEO, Google Ads for high-intent searches, email/CRM, conversion-focused landing pages, and partner/PR outreach.

Question 6

What’s included in a marketing audit?

Accepted Answer

A review of your website/CRO, analytics & tracking, SEO health, paid media setups, content & email, competitors/positioning, and quick-win opportunities, delivered with a prioritised action plan.

Question 7

Should I hire a marketing agency, a freelancer, or build in-house?

Accepted Answer

If you need speed and breadth, an agency covers multiple skills. If you need a specialist task, a freelancer works well. If you want long-term capability, build in-house. Many SMEs blend a fractional lead + execution support.

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