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MCR Homes Property SEO

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Challenge: With a large UK wide portfolio of Residential Properties, MCR Homes needed a structured organic approach for customers to find vacant properties.

Strategy

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  1. Mapped out local search terms for different towns/cities across the UK.

  2. Updated page titles and descriptions so they matched what people actually search (including vacancy + key details like number of rooms)

  3. Connected related blog content to the right property pages with internal links to help pages rank (and help users journey)

Results

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  • +80% Increase in organic traffics 

  • +37% Increase in organic leads

  • Deals worth over 200k in Revenue

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