Turtle Bay Manchester delivers on atmosphere and cocktails, but struggles with consistency in food, service, and group experience. By focusing on performance-branding content pillars that bridge these gaps, the brand can transform mixed sentiment into loyalty, drive advocacy, and raise its review profile.

Aviva Studios’ in-venue experience is winning hearts, acoustics, staff, flexibility and value-for-money cues consistently delight audiences, while the off-venue narrative (costs and naming rights) remains the main drag on sentiment. With a performance-branding approach that shows, simplifies and sets expectations

Online sentiment analysis revealed a 6.5/10 negative score driven by cancelled events and digital friction, versus a 7.5/10 positive sentiment from memorable live experiences and innovation accolades.