The real opportunity isn’t to crown a winner. It’s to understand why that gap exists and how to get SEO and PPC working together so your overall conversion engine becomes stronger and more predictable.

In the battle of “Website vs Social Media”, one statistic stands out: according to a recent study by Ruler Analytics the average conversion rate across social media traffic is just 1.5%, compared to 2.7 for website. Let’s unpack, what this means, why the gap exists, and how to act on it. The Numbers Social Media channel: 1.5% conversion rate . While not broken out explicitly in that study by “website traffic vs social” in every case, other data shows that “owned site traffic