Challenge: After the Base Childrenswear acquisition, the Group planned to expand and refurbish Base's flagship London store. To accompany the opening, JD aimed to send out press releases to raise awareness for the new store opening.

JD Group X Base

Strategy

Develop press release to highlight new store features
Get supporting quote from high profile business executive in Managing Director.
Curate a relevant media list of journalist and publication for childrendswear.

Results

11 Backlinks from relevant high authority domains

Example:https://cwb-online.co/childrenswear-retailer-base-opens-in-bluewater/