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Dale House Property PPC

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Challenge: With a history of relying on property portals like Rightmove & Zoopla, Dale House needed to expand lead generation to a new Paid Channel.

Strategy

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  1. Launched Google Ads using the keywords already driving interest 

  2. Expanded Keywords Research - focusing on local keywords and targeting

  3. Built out stronger ad messaging and assets using Google Performance Max.

Results

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  • 130% Increase in Leads (Compared to Property Portals combined)

  • -90% Reduction in cost per lead

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