Did you know 76% of people who conduct a local search visit a physical place within 24 hours (Google) In 2025, the way people search for local businesses has evolved: voice search, AI-powered recommendations, and mobile-first browsing are now the norm.

73% higher conversion rates are seen by companies using buyer personas compared to those without, transform personas from fluffy concepts into strategic assets.

AI is evolving the performance branding debate, sentiment analysis allows ambitious brands to outmaneuver bigger established competitors for increased ROI.