5 Marketing Monthly Must Reads

1. Google Business Profile Optimization: Improve Local Ranking - Shopify

Top-ranking Google Business Profiles had around 70 words in their descriptions, while businesses in lower local search results positions had shorter descriptions. The same study showed that highly visible businesses had collected more than 200 reviews compared to fewer for businesses that ranked lower. In other words, small tweaks to your existing content and a consistent upkeep strategy can make your listing stand out and help you climb those local search rankings.

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2. Unlock the 85%: Why Live Events & Webinars Turn Attendees Into Buyers (Step-by-Step Playbook + AI Prompts) - Empowered Digital

85% of customers are more inclined to buy after attending a live marketing event. Event marketing works because it creates memorable, immersive experiences that deepen customer trust and drive action. The best campaigns lead with emotion, leverage data, and follow up relentlessly.

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3. How The Instagram Algorithm Works in 2025 (and How to Make It Work for You) - Later

The Instagram algorithm in 2025 isn’t a single thing, it’s a set of multiple algorithms (Feed, Reels, Stories, Explore) each with its own ranking signals like past engagement, content type, similarity, and recency.

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4. Email Marketing for Small Businesses: A Complete 2025 Guide

Email marketing isn’t just cost-effective, it’s a relationship-building powerhouse that gives small businesses direct access to their customers’ inboxes without the gatekeepers of social platforms or search engines.

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5. Social Media ROI Statistics Marketers Need To Know in 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surface reach, click-through rates and impressions weren’t designed for that purpose.

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