Don't Ignore 900 Million Daily Searches: Your Bing SEO Advantage in 2025

Don't Ignore 900 Million Daily Searches: Your Bing SEO Advantage in 2025

Approximately 900 million searches are still conducted daily on Bing (Demand Sage). While Google dominates the search landscape, Bing’s unique algorithm and user base offer savvy marketers a golden opportunity, if you know how to play by its rules.

1. Master Exact-Match Keywords

Unlike Google’s semantic search, Bing rewards precise keyword usage. Here’s how to capitalise:

• Use exact-match keywords in your title tags, meta descriptions, H1/H2 headers, and URLs.Example: Instead of “Top Recruitment CRMs,” use “Best CRM for Recruitment Agencies.” The longer and more specific the better

• Avoid keyword stuffing-keep content natural and user-focused.

• Research with Bing-specific tools:

  • Microsoft Advertising Intelligence

  • Bing Webmaster Tools Keyword Research

Pro Tip: Map out a list of exact-match keywords for each page and incorporate them organically.

2. Supercharge Local SEO with Bing Places

Local businesses can shine on Bing by optimising their Bing Places for Business listing:

• Claim and verify your listing at Bing Places.

• Ensure consistent NAP (Name, Address, Phone) across all platforms.

• Add high-quality images and videos to showcase your business.

• Encourage and respond to customer reviews-Bing highlights businesses with active engagement.

• Update business hours and special offers regularly.

3. Implement Structured Data Markup

Help Bing understand your content contextually by using Schema.org markup:

• Focus on these schemas: Organisation, LocalBusiness, Product, Review, FAQ.

• Use JSON-LD format for easier implementation and maintenance.

• Test your markup with Bing’s Markup Validator.

4. Optimise User Experience & Site Performance

Bing values fast, secure, and user-friendly websites:

• Speed matters: Compress images, leverage browser caching, and use a CDN.

• Mobile-friendliness: Test with Bing’s Mobile Friendliness Tool.

• Security: Ensure your site uses HTTPS.

• Technical health: Run regular technical audits with Bing Webmaster Tools’ Site Scan.

Pro Tip: Aim for page load times under 3 seconds for best results.

5. Leverage Social Media Signals

Bing’s algorithm factors in social engagement, so:

• Share your content on Facebook, Twitter, LinkedIn, and Pinterest.

• Embed social share buttons on your site.

• Encourage users to share and comment-Bing tracks these signals for ranking.

• Monitor your brand’s social mentions for engagement opportunities.

  
  

6. Harness Bing Webmaster Tools

Unlock powerful insights with Bing Webmaster Tools:

• Submit XML sitemaps for faster indexing.

• Monitor crawl errors and indexing status.

• Track keyword performance and site analytics.

• Adjust crawl rates for large or frequently updated sites.

Checklist: Set up weekly alerts for indexing or crawl issues.

7. Cater to Bing’s Demographic

Bing users are typically older, more affluent, and value trustworthiness:

• Use clear, direct language and avoid jargon.

• Highlight trust signals: Testimonials, certifications, guarantees.

• Tailor offers and CTAs resonate with professionals and homeowners.

8. Build Authority & Earn Quality Backlinks

Bing places extra weight on domain authority and reputable backlinks:

• Focus on earning links from established, relevant sites-especially those in the Microsoft ecosystem.

• Leverage guest blogging and digital PR for natural backlink growth.

• Highlight your site’s longevity and expertise on your About page.

Tip: Bing values .edu, .gov, and industry-specific domains highly.

Bing vs. Google: Key SEO Differences

Feature	Bing SEO Focus	Google SEO Focus
Keyword Matching	Exact-match keywords	Semantic/contextual search
Social Signals	Significant ranking factor	Minor direct impact
Domain Authority	High weight on age/authority	More nuanced
Multimedia Content	Strongly favored	Important but less weighted
Local SEO	Bing Places essential	Google My Business
User Demographic	Older, affluent, desktop users	Broader, mobile-first

Quick-Start Bing SEO Checklist

1.  Research and implement exact-match long tail keywords.

2.  Optimise Bing Places for Business profile.

3.  Add Schema.org structured data also use Bing’s Markup Validator.

4.  Improve site speed and mobile-friendliness, Bing’s Mobile Friendliness Tool.

5.  Share content on key social platforms.

6.  Monitor performance in Bing Webmaster Tools.

7.  Tailor messaging for Bing’s demographic.

8.  Build high-quality, authoritative backlinks.